20*35
Get involved

Find your way into the movement.

Three ways to join 20*35 — whether you run a credit union or build the tools credit unions rely on. Here's which one is yours.

Are you a credit union, or an industry partner?

Credit unions have two paths — start free, go deeper when you're ready. Industry companies power the movement as partners.

Start here · Free
For credit unions

Sign the pledge

$0 — always free
The front door to the movement
  • Your credit union's name on the signatory wall
  • Commit to run projects from the strategy bank
  • The weekly newsletter and every published strategy
  • Join the movement of hundreds of CUs — no cost, no barrier
Sign the pledge
For credit unions · optional next step

Become a member

$1,500 – $25,000 / year
Anchor · Builder · Member tiers
  • Everything in the free pledge, plus:
  • The full 191-strategy bank + implementation playbooks
  • Guaranteed project cohort seats and peer roundtables
  • A vote on the agenda — and, at Anchor, an advisory-council seat
  • Member pricing on events and shared services
Compare membership tiers
For industry companies

Partner with us

$10,000 – $50,000 / year
Catalyst · Champion · Backer tiers
  • Put your name behind the movement you serve
  • Visibility across the site, newsletter, and events
  • Underwrite reports, cohorts, and content series
  • Access and briefings with the contributors
  • No influence over editorial — a hard firewall
See partnership tiers

Pledge vs. Membership, side by side

Both are for credit unions. The pledge is free forever; membership adds the muscle to deliver.

What you getPledge (free)Membership
Name on the signatory wallYesYes
Weekly newsletter & published strategiesYesYes
Commit to projectsYesYes
Full 191-strategy scored bank—Yes
Implementation playbooks & templates—Yes
Guaranteed project cohort seat—Builder+
CEO-to-CEO peer roundtables—Builder+
A vote on the agenda—Builder+
Advisory-council seat & governance—Anchor
Annual cost$0$1,500+

Industry partners follow a separate track — see the partnership tiers.

Still not sure? Start with the pledge.

It's free, it takes 30 seconds, and it puts your credit union on the wall. Everything else can come later.

Sign the free pledge Read this week first