Credit union membership

The pledge is the promise. Membership is the muscle.

Signing the pledge says your credit union is in. Membership gives you the tools to actually deliver — the full strategy bank, the cohorts, the peers, and a real say in where the movement goes next. Credit unions built this movement; members run it.

The pledge is free — always.

You never have to pay to join the movement or put your name on the wall. Membership is an optional next step for the credit unions that want to go further, faster, together.

Sign the free pledge first
Why go further

A pledge sets the goal. Membership helps you hit it.

Doubling share is a build, not a slogan. Members get the playbooks, the peer cohorts, and the shared muscle that turn a commitment into projects that actually move the number — and a seat at the table that sets the agenda.

The full bank

All 191 scored strategies, the implementation playbooks, and every quarterly update.

Real cohorts

Run the same project alongside peer CUs, with a contributor as your sponsor.

A say

Help set the agenda — vote on priorities, shape the strategy bank, guide the movement.

Cheaper together

Member pricing on events, tools, and the shared-service and CUSO offerings the movement builds.

Membership tiers

Three ways to go all in.

Flat annual membership — priced so a credit union of any size can find its level. Every tier includes everything in the one below.

Member
You're in, going deeper
$1,500 / year
Accessible to any credit union
Everything in the free pledge, plus
  • Full access to the 191-strategy scored bank + quarterly updates
  • The doubling dashboard and member-only benchmarks
  • Invitation to join project cohorts
  • A Member CU badge for your site and marketing
  • Recognition as a contributing member on the signatory wall
Become a Member
Builder
Actively building
$7,500 / year
For CUs shipping real projects
Everything in Member, plus
  • Guaranteed cohort seat and priority placement
  • Quarterly CEO-to-CEO peer roundtables
  • Early access to new strategies + implementation templates
  • Member pricing on events and shared-service offerings
  • A vote in prioritizing the strategy bank (agenda-shaping)
Become a Builder
Anchor
★ You anchor the movement
$25,000 / year
For the leaders setting the pace
Everything in Builder, plus
  • A seat on the movement's advisory council (real governance)
  • Lead or co-sponsor a cohort alongside a contributor
  • Direct working sessions with the four contributors
  • Co-develop and co-brand strategies — your results become content
  • Help set the annual agenda and the State of the Doubling priorities
  • Top recognition as an Anchor credit union across the movement
Become an Anchor

Join as a member.

Tell us about your credit union and the level you're considering. We'll follow up with everything you need to get started — and get you into your first cohort.

Questions first? Reach the team directly:
members@20by35.com
The 20*35 campaign team

Membership inquiry

No commitment yet — this starts the conversation.

Welcome — we'll be in touch.

We've got your inquiry and will follow up shortly to get you started.