The credibility of 20*35 rests on the contributors writing honest strategy, uninfluenced by who pays. This is the policy that keeps money, membership, and editorial separate — published openly so you can hold us to it.
The movement has three distinct on-ramps, and keeping them clearly separated is itself part of the governance:
The pledge and the signatory wall are free and open, forever. Paid membership and paid partnership ride alongside them — they never gate them, and they never grant a louder voice in what the contributors write or how strategies are scored.
Principle. The strategy bank, the scores, the weekly posts, and the contributors' opinions are editorially independent. They are not for sale, and they are not adjusted in exchange for money, membership, or partnership.
Any sponsored or underwritten content is labeled as such, plainly, so no reader mistakes it for independent editorial.
Members earn a real say in the movement's agenda — which is different from control of its editorial:
What members do not get is the ability to change a strategy's score, to have their own approach rated more favorably, or to override a contributor's judgment. Prioritizing which honest strategy gets attention is a member privilege. Changing whether a strategy is judged honestly is not for sale to anyone.
A few situations recur. We handle them by disclosure and separation:
The wall is the movement's proof of momentum, and its credibility depends on being un-bought. Signing the pledge is always free; appearing on the wall is never conditioned on payment; and paid members and partners are recognized in their own distinct ways that never outrank a free signatory's place in the movement.
Adopted by unanimous agreement of the four founding contributors and reviewed at least annually, and whenever a new revenue stream or tier is introduced. Published here so signatories, members, and partners can hold the movement to it.